The very first President's Award winner is... the 2011 Hyundai Sonata
Hyundai, the world’s fastest growing automaker, is so hot right now it’s as if folks are creating new awards just to bestow on the Korean car company. Like in Florida: Hyundai lease program wins a gold medal. Okay, so maybe that’s an exaggeration, but AutoPacific, a future-oriented automotive marketing and product-consulting firm in California, recently announced they were awarding the 2011 Hyundai Sonata their first ever President’s Award.
Now, it’s not like this is AutoPacific’s first go around in the awards realm, being out in the Golden State and all—they also hand out a Vehicle Satisfaction Award, an Ideal Vehicle Award, and a Motorist Choice Award—but do know the President’s Award resulted from a special analysis of the 2011 Hyundai Sonata. Their findings were stunning.
Using a similar methodology to their other vehicle satisfaction research, AutoPacific had 975 drivers take the 2011 Sonata out for a spin and rate the car in 48 separate categories from performance to comfort, eco-responsible technology to convenience. The Sonata scored a remarkable 775 out of 1,000. To put this in perspective, no other car has ever scored that high in any of AutoPacific’s research. While garnering high marks throughout, where the 2011 Sonata scored exceptionally well was in the unique styling category. This is important because for years Hyundais have been known as small, inexpensive knockoffs of brands like Honda and Toyota.
You can bet the Hyundai design team was cognizant of this as they went to work on setting their product apart. And according to a press release from Hyundai, the 2011 Sonata has a “fluidic sculpture” design language, meaning it “is a consistent, cohesive design language.” Close attention was given to “the interplay of natural, fluid elements with more rigid surfaces and structures to create the illusion of constant motion.” It was “inspired by nature.” Sounds good, and looks good, too. But don’t think the 2011 Hyundai Sonata is all style and no substance. It gets 22/35 mpg, has a new Theta II 2.4-liter gasoline direct injection engine with 198 hp standard, and, as all Hyundais do, comes with the 10-year/100,000 mile powertrain warranty.
Although AutoPacific is based in California, you can bet the reverberations of the President’s Award will be felt all the way to Florida. Hyundai leases should turn into purchases, and the Sonata should be mentioned now, if not already, in the same breath as the Accord. Hyundai might’ve sneaked up on some people as they rose up the automotive ranks, but with all the awards and plaudits coming their way these days, none of this should catch anyone off guard anymore.
Now, it’s not like this is AutoPacific’s first go around in the awards realm, being out in the Golden State and all—they also hand out a Vehicle Satisfaction Award, an Ideal Vehicle Award, and a Motorist Choice Award—but do know the President’s Award resulted from a special analysis of the 2011 Hyundai Sonata. Their findings were stunning.
Using a similar methodology to their other vehicle satisfaction research, AutoPacific had 975 drivers take the 2011 Sonata out for a spin and rate the car in 48 separate categories from performance to comfort, eco-responsible technology to convenience. The Sonata scored a remarkable 775 out of 1,000. To put this in perspective, no other car has ever scored that high in any of AutoPacific’s research. While garnering high marks throughout, where the 2011 Sonata scored exceptionally well was in the unique styling category. This is important because for years Hyundais have been known as small, inexpensive knockoffs of brands like Honda and Toyota.
You can bet the Hyundai design team was cognizant of this as they went to work on setting their product apart. And according to a press release from Hyundai, the 2011 Sonata has a “fluidic sculpture” design language, meaning it “is a consistent, cohesive design language.” Close attention was given to “the interplay of natural, fluid elements with more rigid surfaces and structures to create the illusion of constant motion.” It was “inspired by nature.” Sounds good, and looks good, too. But don’t think the 2011 Hyundai Sonata is all style and no substance. It gets 22/35 mpg, has a new Theta II 2.4-liter gasoline direct injection engine with 198 hp standard, and, as all Hyundais do, comes with the 10-year/100,000 mile powertrain warranty.
Although AutoPacific is based in California, you can bet the reverberations of the President’s Award will be felt all the way to Florida. Hyundai leases should turn into purchases, and the Sonata should be mentioned now, if not already, in the same breath as the Accord. Hyundai might’ve sneaked up on some people as they rose up the automotive ranks, but with all the awards and plaudits coming their way these days, none of this should catch anyone off guard anymore.
Labels: 2011 hyundai sonata, Florida Lease Hyundai
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